Q&A
EZ
Economist ZoneJune 16, 2025
Economic trends are constantly evolving, shaping the future of business and society in unexpected ways. This article delves into six overlooked economic trends that are poised to have significant impacts across various sectors. Drawing on insights from industry experts, we explore how these trends are reshaping investment landscapes, transforming business models, and influencing market dynamics.
Niclas Schlopsna · Erin Siemek · Robert Tinterov · Dennis Shirshikov · Nikita Sherbina · and 1 more
Niclas Schlopsna — Managing Consultant and CEO, spectup
One trend I think is being consistently underestimated is the long-term impact of private capital flowing into alternative assets—especially private credit and secondary markets. Everyone's busy watching AI and public market volatility, but there's this quiet surge in non-bank lending and secondary deal activity that's going to reshape how capital is raised and deployed, particularly for growth-stage companies. We're already seeing investors looking for yield outside traditional equities and bonds, and startups that would've struggled to get attention from VC funds are now securing funding from credit-focused asset managers and even family offices getting more adventurous.
I worked with a company last year—solid traction, pre-Series B—but traditional VCs were hesitant. Through Spectup, we restructured their narrative for a hybrid debt-equity raise and matched them with a private credit firm that was entirely off their radar. The deal closed in six weeks. This kind of flexibility is becoming the new norm, and businesses not adjusting to this capital landscape will find themselves waiting too long on outdated funding paths. Investors, on the other hand, need to start building deeper intelligence on niche opportunities and structuring capabilities. It's no longer just about spotting the unicorn—it's about understanding the structure of the saddle it's riding in on.
Erin Siemek — CEO, Forge Digital Marketing, LLC
An economic trend that, in my view, is slipping under the radar involves the rapid decentralization of the workforce, not just through remote work, but through the rise of micro-entrepreneurship and highly specialized freelancers.
I recall chatting with a friend who left a stable corporate job to consult independently. Within a year, she had built a thriving business, collaborating with clients across continents, all from her small-town home. Her story isn't unique anymore; these agile professionals are quietly reshaping industries.
This shift is more profound than most realize. Companies that once relied on large, centralized teams are now tapping into global talent pools for niche projects. The result is a more dynamic, flexible economy, but also one that challenges traditional management and investment models.
I've noticed that businesses slow to adapt often struggle with talent retention and innovation, while those embracing this trend are more resilient and creative.
To prepare, businesses should rethink how they attract and manage talent, investing in platforms and systems that support distributed teams. Investors might look for companies that enable or benefit from this new workforce dynamic, rather than those clinging to outdated structures.
Robert Tinterov — CEO and Co-Founder, Priceagent
Robert Tinterov, CEO and Co-Founder of Priceagent, which helps companies across sectors (from Electrolux to Ticketmaster) set prices thanks to feedback from consumers in near real-time, believes that pricing and even the language of pricing is sorely overlooked in business. He says:
"One major economic trend that is not going away any time soon is ongoing pricing shocks as a result of volatility in markets. Effective - and nuanced - pricing strategy is and always has been the single most powerful lever for profit. Today, this holds true more than ever.
"In a global economy rocked by tariffs and inflation, relying on historic information such as point of sale data is no longer fit for purpose. Companies need to prepare by ensuring pricing strategies respond to consumer demand in near real time.
"Yet the language of pricing is often poorly understood. For instance, too many business leaders fail to understand the implications of 'price walls' - points at which tiny tweaks can lead to a sharp drop off in demand - and what's known in pricing circles as 'willingness to pay'. As a result, they are leaving money on the table.
"Traditional assumptions around pricing are, very often, wrong: The reality is that you won't necessarily sell fewer units if you raise your prices. Even with AI and all the technologies we have at our fingertips today, too many make poor pricing decisions. In over 25 years as a CEO, and as a serial entrepreneur, I've seen first-hand how often pricing strategies are overlooked. This is also a key reason behind the failure of many, even well-funded, start-ups."
Dennis Shirshikov — Head of Growth and Engineering, Growthlimit.com
A key economic trend that I think is being downplayed is the move towards automation and AI in industries we think of as "human-centric". While much of the discussion around AI's effect has been on whether technology and manufacturing are feeling the crunch, the increasing power of AI in areas such as law and healthcare, creative and even customer-facing industries is also transforming the landscape. Already, AI tools are helping physicians diagnose diseases and make sense of patient records, or helping lawyers prepare contracts and sift through case law to make predictions. What often goes unmentioned is the rapid improvement of these tools and their growing penetration into fields that once seemed immune to automation.
The implications will be far-reaching, especially in terms of shifts in the labor market. Although AI may be taking jobs, it is also creating demand for specialized know-how in tech, data science, and machine learning. Investors and companies would do well to understand this duality. Yet the danger isn't only standing still in a technological sense, but in not sufficiently investing in upskilling and reskilling for their existing workforce. For instance, if healthcare or law firms don't use AI-powered tools, they run the risk of being outpaced by those that do. Conversely, companies that adopt these technologies and have workforce strategies that evolve with them will thrive in the long run.
For businesses and investors, the play should be in two parts: one, investing in AI technologies that improve productivity and second, taking actions to adapt the composition of your workforce. That requires building a culture of innovation in companies as well as retraining workers to have new skills in a more automated economy. Those who invest in this transition, and 'get' that everyone needs to be learning and adapting all the time, are those who will take the initiative in the next phase of economic evolution.
Nikita Sherbina — Co-Founder & CEO, AIScreen
One major economic trend I believe is being underestimated right now is the growing impact of supply chain localization. Many businesses have been overly reliant on global, just-in-time supply chains, but recent disruptions have exposed how fragile this model is. I've seen firsthand how companies shifting parts of their production closer to home are gaining resilience and reducing costs related to delays and tariffs. This trend will continue as geopolitical tensions and climate risks push businesses to rethink their sourcing strategies.
For investors and companies, preparing means looking beyond short-term gains and considering long-term supply chain stability. Investing in technology that improves local manufacturing and diversifying supplier bases will be key. Businesses that adapt early will not only mitigate risks but also capitalize on new efficiencies and customer trust. Ignoring this shift could mean falling behind in both cost control and operational reliability.
Parker McInnis — Owner, Speedy Sale Home Buyers
One overlooked economic trend I see is the increasing movement of younger buyers and families seeking affordable homes in second-tier cities and suburbs, rather than traditional urban hotspots. From my experience with Speedy Sale Home Buyers, this shift is already reshaping local markets—homes in areas that were once ignored are now hot commodities. I'd advise businesses and investors to keep a close eye on these "up-and-coming" neighborhoods for opportunities, and to focus on flexibility and community engagement, because meeting the needs of these new buyers is going to be a big differentiator in the years ahead.
