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Vol. 7 · Weekly edition
Economist Zone

The Hub for Economic Articles & Insights

The columnist

BFBrett Farmiloe

Brett Farmiloe is the Founder & CEO of Featured, a platform that transforms subject-matter expertise into publishable insights for leading media outlets. With over 1 million expert contributions published across more than 1,000 platforms, Featured helps surface real-world knowledge that supports economic analysis, public policy discussions, and informed decision-making. Brett’s work sits at the intersection of media, knowledge networks, and scalable content systems. As the architect behind Featured’s expert-driven Q&A model, he has created a data-rich environment where the qualitative insights of business leaders, academics, and professionals help illuminate key economic trends—from labor market shifts to the evolving nature of global supply chains. In 2025, he led the acquisition and modernization of HARO (Help a Reporter Out), expanding its reach and reliability as a sourcing platform for economists, researchers, and journalists alike. His writing has appeared in Forbes, TIME, Entrepreneur, and Fast Company, often exploring how expertise is distributed and valued in a modern economy. Brett is a frequent speaker on topics related to information access, marketplace dynamics, and the role of expert knowledge in shaping public discourse.

The columns

02Article

How Geopolitics Impacts International Marketing Decisions

In the dynamic world of international marketing, numerous factors influence decision-making. Among these, geopolitics stands as a significant determinant. This blog post delves into the intricate ways geopolitics impacts international marketing decisions. It explores the concept of geopolitics, its influence on international trade policies, and how these policies affect marketing strategies.

Brett Farmiloe · Oct 24

03Article

Impact of Political Environment On International Business

In the ever-evolving world of business, the political environment plays a significant role in shaping the landscape of international trade. This blog post aims to delve into the intricate relationship between politics and international business, exploring how the former influences the latter. We will examine the various ways in which political factors can affect a company's global operations, and discuss strategies that businesses can employ to navigate these challenges.

Brett Farmiloe · Oct 17

04Article

Challenges Faced by Companies in International Business

In the globalized world of today, businesses are increasingly venturing beyond their national borders. However, this expansion is not without its challenges. This blog post aims to shed light on the hurdles that companies often encounter in international business. From cultural differences to regulatory complexities, we will delve into the issues that can make or break a company's global ambitions.

Brett Farmiloe · Sep 26

05Article

Differences in Consumer Behavior Across Global Markets

Welcome to a comprehensive exploration of the fascinating differences in consumer behavior across global markets. This blog post will delve into the myriad factors that influence these variations, from cultural nuances to economic disparities. We will also discuss how understanding these differences can help businesses tailor their strategies for maximum impact.

Brett Farmiloe · Aug 29